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How much does an AI chatbot cost for a business?

September 11, 2026 · 5 min read · Pixaris

Direct answer: chatbot cost depends on scope. Pixaris public base prices are: Lead capture: €80–180 / setup. AI automation / agent for a defined task: €140–300 / setup. These base ranges do not price a complete chatbot with CRM, RAG, databases or integrations; those systems are quoted separately and may cost more.

Price table by type of chatbot

TypePriceBest for
Basic FAQ botQuoted separatelyWebsites with recurring questions
Advanced bot (CRM + LLM + RAG)Quoted separatelySupport, sales and lead qualification
Automation workflows (n8n/Zapier)Quoted separatelyConnecting tools and removing manual work
Email marketing setupQuoted separatelyWelcome sequences and follow-ups
Lead capture — base setup€80–180 / setupCollecting and routing enquiries
AI automation / agent — defined task€140–300 / setupOne defined task; bespoke scope assessed separately

Part of our AI automation service. Every quote is fixed before work starts — no surprises.

What separates a basic bot from an advanced one?

  • Knowledge source. A basic bot uses a fixed FAQ script. An advanced bot can retrieve information from documents and a knowledge base using RAG. Accuracy still depends on source updates, retrieval quality and validation.
  • Integrations. Advanced bots connect to your CRM, booking system or store — checking order status, scheduling meetings or creating leads automatically, instead of just chatting.
  • Model quality. A basic bot can run on simple logic. An advanced bot uses a modern LLM with guardrails, tone control and human handoff for complex cases.
  • Maintenance. Both solutions need source updates and checks. Advanced bots can also require monitoring, retrieval and prompt tuning. Maintenance, tool subscriptions and usage costs are agreed separately from the setup.

When does a chatbot pay for itself?

A chatbot can reduce repetitive work, but return depends on conversation volume, accuracy, handoff and ongoing operating costs. These are useful cases to assess:

  • 24/7 support without night shifts. The same questions — hours, shipping, returns — arrive outside business hours. A bot answers them instantly, every day of the year.
  • Lead qualification. The bot asks the qualifying questions you would ask, filters out poor-fit enquiries and sends ready-to-buy leads to your sales team.
  • Fewer repetitive emails. If your inbox is full of questions the bot can answer, that volume converts directly into hours saved every week.

How to choose the right option

  • Question volume. A basic FAQ may suit a small recurring set of questions. Higher volume can justify more automation, but the expected savings and ongoing costs should be measured.
  • Existing systems. If you already use a CRM, helpdesk or booking tool, integration is where the advanced bot earns its price — it acts on data, not just words.
  • Languages. Serving customers in more than one language pushes you toward an LLM-based bot, which handles multilingual conversations without separate scripts.

Not sure which scope fits? Share your incoming questions and systems so we can assess the work and quote integrations separately.

Frequently asked questions

How much does an AI chatbot cost?

Lead capture: €80–180 / setup. AI automation / agent for a defined task: €140–300 / setup. These base ranges do not price a complete chatbot with CRM, RAG, databases or integrations; those systems are quoted separately and may cost more.

Does an AI chatbot replace staff?

No. It handles repetitive questions and hands complex or sensitive cases to your team. It removes the volume, not the people.

How long does implementation take?

Implementation timing depends on the knowledge base, integrations, testing and access permissions; it is agreed in the proposal.

Want your business answering 24/7?

Share your questions and systems for a scope assessment and quote.

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